Validated by daily use at a flooring retailer

Know how far every lead is before you chase it

One formula in Google Sheets puts a drive time next to every lead the moment it lands. Sort by it, set your cutoff, and stop marketing to postcodes that were never worth the trip. Free.

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Built for

Owners and marketers at local service businesses: flooring, carpets, kitchens, trades, anyone whose cost of serving a customer grows with every mile.

What the generic tools get wrong

Leads come in from everywhere, but you only make money inside a certain radius, and nobody knows exactly what that radius is.

Checking each lead on Google Maps one at a time, every day.

Marketing spend leaks into areas your crews can't profitably reach.

How you'd use it

A drive-time column that fills itself: =TRAVEL_TIME(A2:A100, "your address").
Sort leads by distance and set a real cutoff, in minutes, not guesswork.
Map every lead against your location and see where your true service area ends.

A flooring retailer checks the drive time to every new lead and uses it to decide which areas get their marketing budget.

Know how far every lead is before you chase it

Measure your leads free →