SPOTIO and Badger Maps both sell to field sales teams, and both show your territory on a map. They are built for different first users. SPOTIO starts from the sales manager who needs territories, activity and leaderboards. Badger starts from the rep who needs a good route and fast notes.
We checked both pricing pages on October 15, 2026. SPOTIO does not publish prices, so we only quote what each vendor states. The pages are linked at the bottom.
- →SPOTIO does not publish prices. Its pricing page says pricing is user-based and sends you to a quote.
- →SPOTIO has no free trial and says it is designed for teams of 5 or more field reps. It offers demos and pilots.
- →Badger Maps publishes prices: Business is $58 per user a month billed annually or $69 monthly, with a 14-day trial.
- →SPOTIO is built around the manager: territories, activity tracking, leaderboards and, on its B2C plan, live team location.
- →Badger leads with the rep's day: route optimization up to 120 stops, native mobile apps and two-way CRM sync.
- →SPOTIO's B2C plan is built for door-to-door teams in solar, roofing and home services. Badger is aimed at reps visiting accounts.
SPOTIO vs Badger Maps at a glance
The facts each vendor publishes, side by side, with our free option in the last column.
| SPOTIO | Badger Maps | InstaMaps (free) | |
|---|---|---|---|
| Published price | None. User-based pricing, quoted | $58 per user a month billed annually, $69 monthly (Business) | Free Google Sheets add-on |
| Free trial | No. Demos and pilots for qualified prospects | 14 days, self-serve | Nothing to trial: install and use |
| Team size | Designed for teams of 5 or more | No minimum stated | Any |
| Plans | B2B, B2C and Custom | Business, Enterprise, Enterprise Plus (quoted) | One free add-on |
| Route planning | Route planning and optimization on the B2B plan | Route optimization up to 120 stops | Free planner for up to 100 stops, one Google Maps link |
| Team location | Find My Team location tracking (B2C plan) | Location and time stamped activity reports (Enterprise) | No |
| Territories | Territory creation and management on every plan | Territory alignment on Enterprise Plus | =TERRITORY() splits a list into balanced areas |
| Getting started | Most customers live in under four weeks, per SPOTIO | Self-serve sign-up | Install and open a sheet |
Pricing: one quoted, one published
SPOTIO's pricing page lists three plans, B2B, B2C and Custom, and says pricing is user-based. Prices come in a PDF you request with your details, or on a call. The Engagement Bundle, SPOTIO AI and Lead Machine are sold as add-ons.
Badger Maps publishes its prices. Business is $58 per user a month billed annually, or $69 billed monthly. Enterprise is $95 billed annually, or $109 monthly. Enterprise Plus is quoted. At list price, five reps on Badger Business cost $3,480 a year.
If you need a number for a budget today, Badger gives you one. For SPOTIO you need the quote.
Who each one fits
SPOTIO fits a sales manager running five or more reps who wants to see activity across the team. Every plan includes territory management, activity tracking, leaderboards and performance analytics. Its B2C plan, aimed at solar, roofing, home improvement and other door-to-door teams, adds Find My Team location tracking and an offline Download My Day.
Badger Maps fits a rep, or a team of B2B account reps, whose day is a drive between customers. It lists route optimization up to 120 stops, native iOS and Android apps, talk-to-text notes and IRS-compliant mileage reports. Business adds two-way CRM sync, lead generation and manager dashboards.
Both connect to CRMs. Badger lists Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive and others. SPOTIO's base plans include CRM integrations; ask which ones in the demo.
When a spreadsheet is enough
If what you need right now is a map of your accounts and a route for tomorrow, you do not need either contract yet. Export the accounts to Google Sheets and the free InstaMaps add-on maps every row with filters by rep, status or any column.
For the route, paste the day's stops into the free 100-stop route planner and send the one Google Maps link to the rep. Addresses without coordinates go through the free batch geocoder first.
The free tools do not track reps, run leaderboards or sync to a CRM. When you need those, SPOTIO and Badger are the tools to compare.
Map your Salesforce accounts in under 5 minutes — no admin setup.
Common Questions
SPOTIO does not publish prices. Its pricing page says pricing is user-based and offers a pricing PDF on request. Checked October 15, 2026.
No. SPOTIO's pricing page says it does not offer a free trial, but provides demos and can arrange pilot programs for qualified prospects. Badger Maps has a 14-day self-serve trial.
SPOTIO has a plan built for it: the B2C plan for solar, roofing, home improvement and home services, with team location tracking and offline access. Badger Maps is aimed more at reps visiting business accounts.
SPOTIO says it is designed for teams of 5 or more. A single rep can start on Badger Maps alone, or map accounts free in Google Sheets with InstaMaps.
For a map of your accounts and a daily route, the InstaMaps Google Sheets add-on and the free route planner. They do not track reps or sync with a CRM.
Paste tomorrow's stops and get the best order plus one Google Maps link. Or install the add-on and map every account in your sheet. Free, no seats.
Install InstaMaps free