If you're looking for a Geocode by Awesome Table alternative, the numbers tell the story: the add-on has over 1 million installs and 463 reviews on the Google Workspace Marketplace, but it was last updated in April 2024, and its most recent reviews all report the same thing. The app is down, geocoding requests fail, and nobody from the developer has responded.
That's a frustrating spot to be in, because for most people the actual problem isn't "evaluate geocoding tools." It's "I had geocoding working in my sheet this morning and now it doesn't." So this post leads with the fastest path back to a working sheet, then covers five maintained alternatives honestly, including where each one falls short.
- →Geocode by Awesome Table has 1M+ installs and 463 Marketplace reviews, but it was last updated in April 2024 and recent reviews uniformly report the app is down, with no developer response.
- →The developer (Talarian) appears to have shifted focus to its main Awesome Table product — the geocoding add-on isn't getting fixed.
- →Fastest fix today: the free InstaMaps web geocoder at get-instamaps.com/tools/geocoder — paste up to 100 addresses, get lat/lng back, no install and no API key.
- →For ongoing in-sheet geocoding and mapping, the InstaMaps add-on is free, needs no Google API key, and only requests access to the spreadsheet it's running in.
- →Maps for Sheets (1M+ installs) is actively maintained but requires you to create and paste your own Google Maps API key — real setup friction and a billing account requirement.
- →If you need formula-level geocoding inside cells (GEOCODE()-style functions), Geosheets is the formula-native option at $19.99/month after the free tier.
- →Mapping Sheets (960K installs, freemium) and Map My Sheet (107K installs, responsive developer) are both solid, actively maintained mid-ground picks.
What Happened to Geocode by Awesome Table
Credit where it's due: Geocode by Awesome Table was the default answer to "how do I get latitude and longitude into Google Sheets" for the better part of a decade. It was free, it was simple, and it served over a million users. That track record is exactly why so many sheets quietly depend on it.
The problem isn't the product, it's abandonment. The add-on's last update shipped in April 2024. Its developer, Talarian, has concentrated on its flagship Awesome Table product, and the geocoding add-on has been left running unattended. Recent Marketplace reviews report "app is down" and "no longer working," with no developer replies and no status updates.
An unmaintained add-on that calls Google's geocoding service is living on borrowed time: quota policies change, OAuth requirements tighten, APIs get deprecated. When something breaks, there's no one watching to fix it. Even if the add-on flickers back to life, building a workflow on it now means rebuilding that workflow later, on someone else's schedule.
The Fastest Fix: Geocode Your Addresses Right Now (No Install)
If you have a deadline and just need coordinates today, skip the add-on evaluation entirely. InstaMaps has a free web geocoder at get-instamaps.com/tools/geocoder: paste up to 100 addresses at a time, and it returns latitude and longitude you can copy straight back into your sheet. No install, no signup, no API key.
For a few hundred addresses, run it in batches of 100, a 500-row sheet takes about five minutes of copy-paste. That gets the broken report, the event mailer, or the delivery list unblocked while you decide on a long-term replacement.
If geocoding is a recurring part of your workflow, new rows land every week and need coordinates, or you're geocoding in order to put the data on a map, install the free InstaMaps add-on instead. It geocodes your address column inside the sheet and renders the rows as an interactive, filterable map. The AI detects which columns hold your addresses automatically, so there's no manual column mapping step.
The 5 Best Geocode by Awesome Table Alternatives
All five of these are actively maintained as of June 2026. They differ on price, permissions, and whether they make you bring your own Google Maps API key, which is the single biggest gotcha when migrating from Geocode by Awesome Table, because the old add-on never asked for one.
InstaMaps (Free). Best overall replacement for most former Geocode by Awesome Table users. Genuinely free, no API key to create, and AI detects your address columns automatically. Permissions are the lightest of the add-on options: it requests access only to the spreadsheet it's running in, not your whole Drive. Geocodes your sheet and maps it in the same step. No formula-level GEOCODE() functions, it works on columns, not cells.
Maps for Sheets (Free + your API costs). The biggest maintained add-on in the category at 1M+ installs, and it's actively updated. The catch: you must create a Google Cloud project, enable the Geocoding API, attach a billing account, and paste your own API key before anything works. If you've done that before, it's a 15-minute job; if you haven't, it's the kind of setup that stalls non-technical teams. Usage bills against your own Google Maps quota.
Mapping Sheets (Freemium, from ~$25/year), 960K installs and actively maintained. Builds maps from sheet data with a free tier that covers light use; paid plans unlock larger datasets and extra features. More configuration-heavy than InstaMaps, but a dependable, long-running product.
Map My Sheet (Freemium, from ~$6/month). Smaller at 107K installs, but the developer is notably responsive, review replies and support actually happen, which is exactly the trait Geocode by Awesome Table users just learned to value. Good marker customization and filter options on paid plans.
Geosheets ($19.99/month after free tier). The formula-native option. If your workflow depends on cell-level functions, a GEOCODE()-style formula that returns coordinates right in the cell, lookups that recalculate as data changes. Geosheets is the only tool on this list built that way. It also has the lightest permission footprint of any paid option since it runs through custom functions. Free tier covers 5 maps and 200 function requests per day; serious use requires the paid plan.
How to Choose: Match the Tool to What You Actually Used
Most Geocode by Awesome Table users fall into one of three buckets, and the right replacement is different for each.
If you used it to geocode an address column and then map or analyze the results, InstaMaps is the closest like-for-like replacement: free, no API key, column-based geocoding, with mapping built in rather than bolted on. This is the majority case.
If you have technical comfort and want maximum control over geocoding volume and accuracy, Maps for Sheets with your own API key gives you Google's geocoder directly, billed to your own account. You own the quota, so no third party can break it, but you also own the Google Cloud setup and the bill.
If you used formulas, coordinates calculated in cells, recalculating as rows change, go straight to Geosheets. None of the panel-based add-ons, InstaMaps included, replicate formula-level geocoding. It costs $19.99/month beyond the free tier, but it's the only formula-native answer.
Migrating Your Existing Sheet in 10 Minutes
Good news for migrators: any latitude and longitude columns Geocode by Awesome Table already wrote into your sheet are plain data, they keep working forever. You only need a new tool for new and changed rows.
The practical migration path: first, run any rows missing coordinates through the free web geocoder (100 at a time) so your sheet is complete today. Second, uninstall the dead add-on. Extensions, Add-ons, Manage add-ons, and revoke its access at myaccount.google.com/permissions, since an abandoned app holding OAuth scopes to your spreadsheets is a standing risk with nobody maintaining it. Third, install your replacement and point it at the same sheet. With InstaMaps, the add-on detects the address columns on open, so a former Geocode by Awesome Table sheet maps without any restructuring.
Honest Trade-Offs: Where InstaMaps Isn't the Answer
InstaMaps doesn't do formula-level geocoding, there's no GEOCODE() function to put in a cell. If that's your workflow, Geosheets is the right call and the $19.99/month is the cost of doing it properly.
It also won't suit teams that want raw Geocoding API access at their own negotiated Google Cloud rates with no intermediary, that's the Maps for Sheets model, and for high-volume technical users it's the more controllable architecture.
For everyone else, the ops manager with a delivery list, the nonprofit mapping donors, the analyst who just needs pins from addresses, a free tool with no API key, per-spreadsheet-only permissions, and an active developer is the safest landing spot after watching a million-install add-on go dark.
At a Glance
| Feature | InstaMaps | Geocode by Awesome Table |
|---|---|---|
| Status (June 2026) | Active, maintained | Down — last updated April 2024, no developer response |
| Price | Free | Free (when it worked) |
| Google API key required | No | No |
| Address column detection | Automatic (AI) | Manual column selection |
| Mapping included | Yes — interactive, filterable map | Basic Google My Maps handoff |
| OAuth permissions | Current spreadsheet only | Broader spreadsheet access |
| Geocode without installing anything | Yes — free web geocoder, 100 addresses per batch | No |
| Formula-level GEOCODE() functions | No (Geosheets is the formula-native option) | No |
Map your Salesforce accounts in under 5 minutes — no admin setup.
Common Questions
There's been no official shutdown announcement, but the signals point that way: no update since April 2024, recent Marketplace reviews uniformly reporting the app is down, and no developer responses. The developer, Talarian, is active on its main Awesome Table product, so the geocoding add-on appears abandoned rather than the company defunct. Either way, it's not a safe dependency for a working sheet.
No. The latitude and longitude values it wrote are ordinary cell data, they stay in your sheet permanently. You only need a replacement tool for new rows that don't have coordinates yet.
Use the free InstaMaps web geocoder at get-instamaps.com/tools/geocoder. Paste up to 100 addresses per batch, copy the returned lat/lng back into your sheet. No install, no API key, no signup. For recurring geocoding inside the sheet, install the free InstaMaps add-on.
Depends on the tool. InstaMaps, Mapping Sheets, Map My Sheet, and Geosheets handle geocoding without you creating an API key. Maps for Sheets requires your own key, you create a Google Cloud project, enable the Geocoding API, attach billing, and paste the key in. That gives you direct control of quota, at the cost of real setup friction.
Geosheets. It's the only formula-native option on this list, its custom functions return coordinates and geo lookups directly in cells and recalculate as data changes. The free tier allows 200 function requests per day; sustained use is $19.99/month. Panel-based add-ons like InstaMaps work on whole columns instead.
Yes. Beyond freeing the menu slot, an abandoned add-on still holds OAuth access to your spreadsheets with nobody maintaining or monitoring it. Remove it via Extensions > Add-ons > Manage add-ons, then revoke its access at myaccount.google.com/permissions.
Paste up to 100 addresses into the free InstaMaps web geocoder and get lat/lng back in seconds. No install, no API key, no signup. When you're ready for in-sheet geocoding and mapping, the add-on is free too.
Open the Free Geocoder