Paste your customers and prospects, drop in the venue, pick a radius — get everyone worth inviting, sorted by distance, with a "you're 20 minutes from our booth" opener for each. The pre-show email list field marketers build by eyeball, in seconds.
Booth traffic isn't luck — it's booked before the show. The play field marketing teams run: two weeks out, pull every customer and open opportunity within driving distance of the venue and send a short personal note. Distance is the hook — "you're 20 minutes away" converts because it makes the ask small.
Subject: 20 minutes from your office next Thursday
Hi {first name} — we're at {show} next week (booth {number}), and I noticed you're only {distance} from {venue}.
Would love to show you {the new thing} in person — or just buy you a coffee. Are you around on {day}?
{Your name}
The list above gives you {name, distance, opener} for every account in range — download the CSV and mail-merge it. Running your accounts from a Google Sheet already? The InstaMaps add-on keeps the whole book geocoded and mapped, so the next show's list is a filter, not a project.
25-50 miles for a same-day visit ask; 100+ when the show itself is the draw and prospects may already be attending. Sort by distance and personalize hardest for the closest ones — they have the least excuse.
Yes — anything with a venue and a list: lunch-and-learns, user groups, grand openings, even planning which city to host in (run it against a few candidate venues and compare counts).
Addresses are geocoded to measure distances and the results render in your browser. Nothing is published unless you explicitly create a shareable map yourself.