Paste your customers and your prospects. For every prospect, get the closest customer you can name-drop — "we work with your neighbors at Acme, two miles up the road" — on a map, with distances, ready for your next call block.
Reference selling works because trust is local: a prospect who hears a familiar neighbor's name stops treating you like a stranger. Field sales teams at companies like Samsara run this play every day — plot the signed customers, plot the pipeline, and walk into every prospect conversation holding the nearest proof point. The trouble is the tooling: territory mapping suites charge $58-95 per seat per month for what is, at its core, two address lists and some geometry.
This tool is that core, free. And if your lists live in Google Sheets (exported from Salesforce, HubSpot, or anywhere), the InstaMaps add-on does it without the copy-paste: =GEOCODE your accounts in place, map the whole book, and keep it live as the sheet changes — flat pricing, no seats, because your data shouldn't cost more when your team grows.
Up to 40 of each per run, free. Bigger books belong in a sheet — the add-on handles thousands of rows with the same nearest-customer logic available as formulas.
The addresses are geocoded to plot them and the results render in your browser. No account list is published anywhere unless you explicitly create a shareable map yourself.
Yes — that's the grown-up version. Export accounts from your CRM to a sheet, install the free add-on, and geocode + map in place. Your sheet stays the source of truth; the map follows it.
Those are full route-planning suites priced per seat ($58-95/mo each). If you need check-ins and CRM write-back, they're good tools. If you need your book on a map with the name-drop for every prospect, that shouldn't cost a team of ten $8,000 a year.